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How to market your website

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It’s sometimes hard to know where to start or what to write when writing marketing-related copy, whether it’s for marketing emails, adverts or for your website. Here are some tips that can help you build confidence in your brand and make a sale.
Ask yourself why am I writing this piece of material and who is it for? Write down what you want to achieve and keep referring to it, sometimes its easy to lose sight of the objectives. Keep it interesting and relevant.
People are interested in what your product or service can do for them, how it can make their life easier, how it will improve their life either at home or at work. Make the benefits really obvious.
Consider your tone. How do you want your company to come across and what will your potential customers respond to. Avoiding jargon or clever words will make it easier for them to read and understand.
Avoid writing too much, get straight to the point. And make sure you have a simple message.
Remember what your company stands for, i.e. quality, efficiency and make sure any copy reflects this.
Use your logo where you can as this is your brand identity. Often people will not buy into a product or service until they have seen the brand a few times, it builds confidence in your business. Also use a strapline to remind people what you are all about.
It’s no secret that word of mouth advertising is extremely powerful, and testimonials from satisfied customers go along way to building confidence in a product or service. Use these where you can (including in emails). If your customer does not have time to write it, put something together based on what they have told you about your product and/or service and ask whether they are happy to for you to use this. Get testimonials that support your messages - if you are saying that you are efficient then get a testimonial that supports this.
Also use statistics where you can as its evidence that the product/service works/actually provides the benefits stated – people like to feel safe when they make a purchase, especially if you are selling business to business.
Have a strong call to action (what you want the reader to do next), don’t have lots of different options and be consistent in your message. If you do want people to contact you by telephone, do add in an email address as not everyone likes calling in the first instance.
The obvious, make everything look professional and show marketing copy to others, and ask them what the message is and what they think they should do next. Does it match your brand and objectives?
Good luck!


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